Tracksmith
NetSuite Optimization & Ecommerce Integration
Tracksmith is an independent running brand offering thoughtfully designed products for training, racing, and rest days. The brand honors the Amateur Spirit upon which the sport was founded, supporting competitive amateur runners and celebrating the unique culture of running.
As Tracksmith continued scaling its retail
and ecommerce operations, Hood River Consulting supported the optimization of critical NetSuite workflows connected to Shopify, Returnly, Celigo, fulfillment, inventory, refunds, and RMA processes.
Initial Challenges
> Complex Ecommerce Integrations:
Tracksmith’s ecommerce operations relied on interconnected systems, including NetSuite, Shopify, Returnly, and Celigo, requiring reliable integration across platforms.
> Fulfillment, Inventory & Returns Complexity:
Managing fulfillment, inventory availability, refunds, and RMA processes across these connected systems required ongoing optimization.
> Integration Errors & Exception Management:
Failed transactions, duplicate Sales Orders, and other integration issues required troubleshooting and resolution.
The Solutions
> Ecommerce Integration Optimization:
- Optimized Shopify-to-NetSuite order and refund flows
- Supported Shopify GraphQL migration
- Troubleshot Celigo integration issues and improved error handling for failed transactions
> Fulfillment, Inventory & RMA Optimization:
- Optimized Returnly and RMA processes
- Improved Transfer Order to RMA receipt handling
- Addressed partial fulfillment and inventory availability issues
> Transaction & Exception Resolution:
- Reviewed and resolved duplicate Sales Orders
- Improved handling of integration failures and exceptions
Results
> Stronger Ecommerce Operations:
HRC helped Tracksmith strengthen its NetSuite ecommerce operations across Shopify, Returnly, Celigo, fulfillment, refunds, and RMA workflows.
> Foundation for AI-Assisted Monitoring:
HRC helped create a stronger foundation for AI-assisted operational monitoring, opening the opportunity to use artificial intelligence to identify integration failures faster, summarize recurring issues, prioritize exceptions, and provide clearer visibility into the business impact of failed or delayed transactions.